Engine matters

Indian buyers don't seem to be unduly perturbed by the fact that the engines in some of Honda's bikes have remained unchanged for years. On the contrary, they love it because of the reliability factor and the lower maintenance costs the come with a tried and tested engine.

Honda obviously applies its market intelligence effectively and with its latest launch there is more evidence that customer feedback is taken seriously.

Technology - Optimax Engine

Just like how the Hero Honda Splendor singularly signifies the success of the joint venture, the Honda Activa has been a spectacular hit for the Japanese parent's wholly-owned subsidiary Honda Motorcycle & Scooter India (HMSI), enabling it to revive the scooter market from the brink of a collapse.